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Regional Business Reports

High Point
Bigger Crowds, More Buyers at Furniture Market

Furniture industry executives had an extra bounce in their step after the spring International Home Furnishings Market exceeded even their high expectations. “The market was extremely strong,” says Judy Mendenhall, president of the International Home Furnishings Market Authority. “It was probably one of the largest markets in terms of attendance that we’ve had in several years, and everyone was very, very positive about the results. There were a lot of orders taken, and I think there’s no question this industry is coming back strong.”

The spring market, the industry’s largest trade show, was held April 18-25 in High Point. There was a noticeable change in the mood compared with last October’s market, when most estimates indicated attendance was down 20 to 30 percent. The combination of a slumping economy and the trauma of the Sept. 11 terrorist attacks created a somber atmosphere.

However, an improving economy and positive changes implemented by the market authority, created last summer to coordinate local efforts to make the stay in the Triad as pleasant as possible for 80,000 or so visitors, have made a big impact.

In addition to naming Mendenhall, a former mayor of High Point, as president, the authority has worked to improve transportation and parking. Expanding shuttle routes helped put more people on buses and out of the scramble for precious parking spots. The market authority has continued to upgrade other market amenities and functions.

Although attendance figures aren’t released, officials estimated about a 15 percent increase (and 30 percent more international buyers) than the April market a year ago. And, of course, last April was much better than the October market.

Exhibitors added that the crowds were doing more than just attending. They were buying. “It was a very, very good market,” says NCCBI director Charlie Greene, president of Classic Gallery of High Point. “It probably ranks among the top markets that our company has had over the years. We were very pleased with what happened.”  Jim Buice


Charlotte
Partnership Launches Branding Campaign
Charlotte is already home to eight Fortune 500 companies, and local economic development boosters are planning a campaign to attract more. Bank of America and Wachovia Corp., which rank 19th and 90th on Fortune’s list, bolstered efforts to recruit new businesses recently by contributing $2.5 million toward a war chest that will be used to promote the region.

By the end of the summer, corporate executives across the globe will begin seeing advertisements and getting emails promoting the Charlotte U.S.A. brand, says Angie Lawry, director of communications and investor relations for the Charlotte Regional Partnership.

The partnership, an umbrella group for economic development in the 16-county region, developed the Charlotte U.S.A. brand in 2000. The name denotes the entire region, which includes four counties in South Carolina. With financial help from the city’s two banks as well as other corporate contributors, the partnership plans to take the message about the region’s strengths to a hopefully receptive corporate public.

The message will go to print, TV and radio media as well as site selection trade media on the West Coast, Northeast and Midwest as well as Europe — places from where Charlotte has recruited a healthy number of companies in recent years. Lawry says as many as 50 percent of the new business leads the partnership tracks are from international companies, mostly in Germany and Britain.

A benchmark study conducted in the first quarter of the year to assess the region’s strengths found that despite some recent major setbacks  the city is still seen as a pro-business location with an attractive climate, good corporate base and a high quality of life, Lawry says. — Laura Williams-Tracy


Winston-Salem
Entrance Road Opens New Section of Business Park
Winston-Salem Business Inc. has started work on Phase 3 of Union Cross Business Park, a 400-acre complex in the southeastern corner of the city just off I-40. This phase, which will provide a second entrance to the park, is expected to cost about $1 million, says Bob Leak Jr., president of Winston-Salem Business, an economic development agency. The cost covers road paving and curbing, water- and sewer-line installation, storm drainage and other related work.

The city board of aldermen approved spending $500,000 on the project in April. Winston-Salem Business will cover the remaining costs.

“Phase 3 is important because it will give us a second entrance to the park and open up 55 additional acres that currently aren’t able to be used because there’s no road,” Leak says. That will leave another 50 to 75 acres still to be developed, he adds, within the next 18 months.

Businesses housed in the park include Alo North America, Bekaert Textiles, Fed-Ex Ground, Hutchison-Allgood Printing, Liberty Hardware, Salem Collection and Salem Furniture. Also, Samet Corp. constructed a speculative building in the park. All totaled, nearly 700 people are employed by companies in the park.

Bekaert Textiles, which has its U.S. headquarters and production facility at Union Cross, was the first tenant.

Liberty Hardware also has its corporate headquarters at Union Cross. The second entrance and exit will help Liberty and other tenants by diverting traffic from the main road to the new secondary road. In addition, FedEx Ground just opened its Triad Regional distribution center at Union Cross. Jim Buice


Raleigh
Commuter Rail Line Clears Major Hurdle
A potential aid to the capital city and its suburbs’ growing transportation woes cleared a major hurdle recently when the Triangle Transit Authority received the go-ahead to build a commuter rail system next to the tracks of the private, state-owned railroad company.

The N.C. Railroad Co. agreed to allow the TTA to use 27 miles of its corridor extending from downtown Raleigh through Cary and Research Triangle Park to the Duke University Medical Center in Durham.

The agreement was required before the Federal Transit Administration would consider allowing the TTA to build its system, which could be up and running as soon as December 2007.

The agreement stipulates that the TTA can construct train stations and two sets of tracks and use them for commuter trains for 50 years.

It also was seen as good news by Raleigh city developers who believe that a rail station on the west side of downtown could spurn the transformation of nine acres of industrial warehouses into condominiums, shops and nightclubs. The TTA says it expects to buy at least half of three acres owned by the Dillon Co. for its downtown transit station, and could end up buying the entire tract.

Developers have long coveted the Dillon site because, as one of the largest private tracts under single ownership in downtown, it is among the rare sites remaining for large-scale redevelopment. The entire Dillon site is valued at $4.6 million, according to county tax records, but the property is pricier now that developers have turned other nearby warehouses into clubs and offices.

The commuter rail system is expected to cost upwards of $600 million, with the federal government flipping half of the bill and state and local governments covering the rest.

The costs could rise later if the TTA has its way — it is negotiating with the CSX Corp., which owns the North Raleigh segment of the planned commuter route, to purchase that rail corridor from downtown Raleigh to Spring Forest Road. -- Kevin Brafford


Charlotte
Talks Turns to Attracting Baseball Back Downtown
With its pro basketball team bound for New Orleans, sports talk in the city has turned to the possibility of bringing the city’s minor league baseball team to an uptown stadium.

The city’s failure to reach an agreement with the Hornets to build a new arena has damaged the city’s civic pride, and Charlotte’s political leaders have indicated they want to move quickly to recapture excitement about new developments in the center of the city. That could mean that plans will be under way as soon as this summer to design and finance a $40 million complex for the Charlotte Knights of the Triple-A International League.

Under a plan proposed by the team, the City of Charlotte would contribute $25 million toward construction of an 11,048-seat stadium. The team, owned by Hickory businessman Don Beaver, would pay for $5 million of infrastructure and cost overruns. Another $10 million would be needed to buy land, most likely in the city’s trendy South End district, which was home to the city’s baseball team from the 1940s until the stadium burned in 1985.

Since 1989 the Knights have been playing in Fort Mill, S.C., just over the state line on Interstate 77. But the team has struggled to attract crowds to the suburbs. The team’s lease in Fort Mill expires in 2003, and if ground is broken on a new stadium this fall, the team could play there in the 2004 season.

“It would be awesome to have baseball back in the city,” says Tim Newman, a former general manager of the Knights who recently took the position of president of Charlotte Center City Partnership, the uptown development corporation. “If Durham can do as well as they have with their in-town stadium, we can recreate what we had with Crockett Park years ago.” 

A new baseball stadium was part of a $342 million bond package rejected by voters last June — the bulk of which would have built the new basketball arena Hornets owners said they needed to make the team profitable in Charlotte.

The Knights would play 71 games a year in a new stadium, plus it would be used for other events.  Laura Williams-Tracy


Greensboro
MIT Team Analyzing Future Growth Industries
Four graduate students at the Massachusetts Institute of Technology (MIT) are conducting a research initiative for the Forward Greensboro Economic Development Partnership and Action Greensboro. The project is designed to complement an industry cluster analysis done by the Natelson Co. that chose 19 industry clusters with the potential to push future economic growth in the Triad. Forward Greensboro officials then picked what it considered to be five of the most promising clusters for future study.

“We’re pretty excited,” says Dan Lynch, senior vice president of Forward Greensboro. “As we are in this recessionary time, typically what you do is get your program in order and plan for the future. Our traditional industries of textiles, apparel and tobacco are in somewhat of a decline. What we’re trying to do is identify what the growth industries of the future will be.”

And Forward Greensboro is thrilled about getting help from the MIT team. It began due to the efforts of Michael Mascia, who practiced law in Greensboro with the Smith Helms law firm (now Smith Moore). He volunteered for Action Greensboro last summer before leaving for the MBA school at MIT. Mascia, whose family lives in Greensboro, later proposed to put together a project team, which includes himself and three classmates.

He was directed to meet with Andy Burke, president of Forward Greensboro, which had just received information on the cluster analysis, and Roger Dale from the Natelson Co.

“We discussed how a project team from MIT may be able to contribute,” Mascia says. “We decided that input from the local firms would be beneficial and that our team could try to take the cluster analysis to the next level by evaluating the value chains of the existing firms and seeing which functions were underrepresented in the Triad. Forward Greensboro could then use this information to target firms and industries that will then make the clusters more robust.”

Burke and Lynch selected what they considered to be the five most promising clusters: 1) pharmaceuticals, biotech and medical technologies; 2) transportation, shipping and logisitics, and aviation maintenance; 3) information technology, software and communication services; 4) motor vehicle and motor vehicle parts manufacturing; and 5) chemicals and plastics. The MIT team then put together a survey, which was sent to leaders of the most prominent firms in each industry cluster.

In addition, the team is conducting phone interviews with selected companies and other institutions, such as universities and industry associations. The findings then will be provided to Forward Greensboro. — Jim Buice


Cary
SAS Buys Naming Rights to New Soccer Complex
SAS Institute, the world’s largest privately held software company, has bought the naming rights to a 150-acre soccer park developed by the Capital Area Soccer League (CASL) — one of the country’s largest recreational soccer programs — for $200,000 a year for the next three years.

The SAS Soccer Park, which includes seven fields and a 7,000-seat stadium, is expected to draw international attention with major games and tournaments. The stadium’s primary tenant is the Carolina Courage, a second-year women’s professional soccer team that played its inaugural season in Chapel Hill while the Cary facility was being built.

The purchase adds to SAS’ sports partnerships. The Cary-based software company brought a Senior PGA Tour event to Prestonwood Country Club last year by stepping in as its title sponsor, and recently signed a three-year deal to underwrite the Carolina Classic, a minor-league PGA Tour event that was held last month at the Tournament Players Club at Wakefield Plantation.

The park was built on state land with $14.5 million from Wake County’s interlocal fund, money that is generated by taxes on hotel occupancy and restaurant meals. The Courage, which pays the CASL $75,000 annually for use of the park, is also contributing $1.7 million for upgrades. The stadium, which will host the 2003 and 2004 NCAA Division I Women’s College Cup national semifinals and championship games, includes two 40-person luxury boxes and 2,606 parking spaces. — Kevin Brafford


Wilmington
Red-light Cameras Cut Collisions by a Quarter
It’s been a little more than two years since Big Brother began watching over drivers who run stoplights in the Port City, and statistics reveal that Safelight Wilmington is accomplishing its intention: reducing the number of collisions at high-traffic intersections.

Cameras mounted approximately eight feet above ground at 10 of the city’s most dangerous intersections started snapping photographs on March 15, 2000, as Wilmington followed Charlotte’s lead among North Carolina cities implementing safelight programs.

Fayetteville implemented its program at about the same time as Wilmington and Greensboro and High Point have since followed suit. Similar programs are in the planning stages at more than 15 other cities in the state — all aimed at increasing safety at intersections.

“We measure our success by the reduction in angle collisions,” says Jim Flechtner, a senior engineer for the city who oversees Safelight Wilmington. “The program has unquestionably worked. Since it started, our angle collisions are down 23 percent.”

Most cities’ initiatives will mirror each other in that the municipality solicits bids from private vendors and no public money is used. In Wilmington’s case, the city struck a deal with Sarasota, Fla.-based Peek Traffic, which installed and maintains the cameras.

Revenue is split between the vendor and the city, with violators funding the city’s administrative costs.

The city’s collection rate is above 80 percent, which doesn’t surprise Flechtner. “We’ve done citizen surveys and more than 80 percent of those who responded say they support Safelight,” he says.

Cameras are placed about 55 feet from one line of traffic at an intersection and take three pictures. The first shows the vehicle running the light after it’s turned red; the second is a closeup that captures the license plate; and the third shows the vehicle in the middle of the intersection.

“Drivers are getting the message,” Flechtner says. “During Year 1, we’d issue about six citations per day per site. We now issue about four.” -- Kevin Brafford

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